Shiny Burcu Unsal is the Global Award-Winning Creator of Neuro-Shine Technology™, a 40 Under 40 Most Influential Award Recipient, a Licensed NLP Trainer, an ICF Master Certified Coach, an ICF Accredited Professional Coach Trainer and a seasoned Communication Expert. She is the Founder of the Academy of Neuro-Shine Technology™, the Author of “YOU ARE A STAR! SHINE!” and a top-rated Professor at UCLA Extension, teaching Leadership Communication Strategies.

Born and raised in a small town in Turkey and driven by a desire for bigger achievements, she left her advertising career in Turkey and started her American Dream in 2004 in Los Angeles. After losing her father to a shocking heart attack in 2006, Shiny embarked on a journey that traveled deep within, searching for her truth and purpose. Today, after 20,000+ hours of training and 3,000+ hours of coaching given, Shiny became a voice for clarity and empowerment, teaching the skills of personal transformation with love ❤️ and oneness. Since 2011, she's trained over 5,000 people and personally certified over 450 coaches in 40 countries. She's an official member of the Forbes Coaches Council and a Motivational Speaker with a unique, high positive energy, having shared the stage with the best in the world, like Brendon Burchard, Gary Vee and Grant Cardone. She's been featured on CNN Turk, CBS, Hay House Radio, Forbes.com and multiple other magazines and podcasts.

Shiny takes personal pride in transforming her own mother from “a miserable widow/retired teacher,” into an inspiring Neuro-Shine Technology enthusiast and trainer who actively gives seminars in her hometown in Turkey—after the age of 60! 

Shiny has received degrees from METU (Turkey’s MIT), UCLA, Harvard Business School and the University of Metaphysics. Prior to owning her mission to create Shiny Minds, she worked in the corporate world for a decade, managing Fortune 500 brands like Coca Cola, Kotex, AVON.